PS260 , New York I January 2023 – Present
Executive Producer
As executive producer, I oversee and maintain the operations of editorial, vfx design teams, producers and administrative staff. My day-to-day responsibility is to ensure PS260 delivers the highest caliber work with clear communication across all departments and stakeholders. This involves the management of editors, producers, visual artists, the studio’s financial status, client relationships and collaborative management for the vision and growth of the company.

play:groundNYC I December 2023 – Present
Member of Advisory Board
Part of the steering committee of play:groundNYC (a NYC-basd non-profit with a mission to reimagine the urban environment as a place for all children to play, create and explore), leading the seach for a second location for an adventure playground in the city. Ths involves scouting for potential sites, building and maintaininbg relationships with grassroot community organizations, city agencies and urban planning partners to develop alliances and partnerships.

Freelance Executive Integrated Producer I November 2012 - present
Agencies: Droga5, Mother, 72andSunny, Cat Person, Anomaly, BBDO, Mullen, JWT, Ogilvy, The Yard, Fig
• Manage and line-produce projects of varying budgets and logistical complexity . Curate and direct all aspects of production from directors, photographers, production companies, editors, CG artists, designers, animators, to music and sound design. Client-facing and internal management role and responsibilities.

Metrograph Cinema, New York I February 2020
Guest Programmer, To Hong Kong With Love Film Festival
Co-programmed a month-long film series on Hong Kong consisting of both classic dramas and documentaries to examine Hong Kong's culture, identity and quest for democracy. In addition to curating the film line-up, I also designed and hosted discussion panels following the screenings, as well as created and produced a website to promote the event.

Press:


Bartle Bogle Hegarty, New York I December 2004 – October 2012
Executive Producer/Integrated Production
Accounts: Unicef, Axe, Sprite, Google, Johnnie Walker, Levi’s, Vaseline, Sony Ericsson

In my role as executive producer, I led an integrated production team across the broadcast, digital, experiential and print disciplines, identifying production partners, developing schedules, budgets and liaise between agency and external stakeholders.

Notable projects include Axe’s first ever integrated campaign with the one-hour MTV show “Gamekillers“ as its centerpiece, and Vaseline’s pioneering viral social experiment in Kodiak, Alaska for a new product launch.


Freelance Producer I May - December 2004
Agencies: Mother/London; Fallon/New York

Cliff Freeman & Partners, New York I August 1999 – April 2004
Producer
Fox Sports, Budget Rent-A-Car, Hollywood Video, Mike’s Hard Lemonade, Staples, Mohegan Sun, Quizno’s

Sin Embargo, Leaf Productions, New York I May 1999 – December 2003
Co-writer and Line Producer
Line-produced feature-length documentary “Sin Embargo.“ Shot entirely in Cuba, the film celebrated the resourcefulness and dauntless spirit of the Cuban people as they coped with years of rationing and privation.
Awarded Best Documentary at the Festival de Cine de Granada, 2003.

Guggenheim Museum, New York I January 1998 – May 1999
Assistant Curator 
Exhibitions: China: 5000 Years; Jim Dine: A Walking Memory 1959 – 69

Awards
One Show – Gold
Cannes Lion – Bronze
D&AD – Graphite Pencil x 3
Andy’s – Bronze
Mercury Radio Award – Grand Prize

Education
University of Southern California – BS, Business Administration

Columbia University – Courses in philosophy, Chinese history

New York University – Courses in film studies

Fluent in written and spoken Chinese